Service Line: Digital Marketing

When I first started working in college admission more than 25 years ago, the “admissions funnel” was part of everyday jargon in our office. From prospects at the top to enrolled students at the bottom, the funnel was analyzed to project how successful the year would be.

Does your university produce great video content? Videos such as open lectures, student life content, career tips, admission webinars, info sessions, and alumni or faculty interviews probably live on your institution’s YouTube channel already. But did you know you can repurpose these videos into written content like articles or blogs?

When it comes to digital marketing for your college or university, a single channel is never enough. You need to be where your prospects are, whether that’s a result they find on search engines or an ad they view as they’re using YouTube or social media.

Our webinar about Missouri Online’s path from seeing an opportunity to realizing their goal and how they did it was a lot of fun. If you missed out on the live conversation and want a quick recap of what was discussed, look no further!

Transfer students are often the forgotten demographic when it comes to higher education marketing strategies. According to the New York Times, transfers have been almost invisible because they weren’t counted in federal graduation rates for colleges and universities until recently.

If you’ve clicked on this blog, you’re probably already aware of the importance of digital marketing in higher education. However, as the market becomes increasingly crowded, the price to compete increases. The idea of introducing a new cost to an already limited budget can be daunting, so prioritization is your best tool for optimization.

In 2021, Google made several changes to ensure a safer online experience for those under 18, which included measures like restricting content teens could readily access across Google products like Search, YouTube, and Google Assistant devices.

The Connection Conference 2022 was full of memorable moments and insights from higher education and digital marketing professionals. Here are five of our favorite quotes from this year’s conference and a little insight into why we love them.

When it comes to your marketing budget, maximization is the name of the game. However, the best way to do that might surprise you. While it may seem counterproductive, investing in your organization’s marketing with longer-term campaigns can help optimize your budget and yield a better return on investment overall.

Starting on July 1, 2022, Snapchat’s Public Profiles for Businesses will be a required feature. Here’s why they’re important and how your institution can use them to maximize your outreach and recruitment efforts on Snapchat!