Yield Strategy for Student Search

We use data science to predict key decision points, like a student’s likelihood to apply, enroll, and stay (retention) and leverage the probability of those events to optimize your Student Search. With these critical data points we maximize your resources, optimize your campaigns, and increase yield and retention.

Predict Application

This is data-driven intelligence that maximizes your resources and results.

Carnegie’s Lead Scoring assigns a probability of application to each student in your prospect pool. Together, and with this information, we will make impactful strategic and budget-saving decisions to maximize your efforts. Lead scores can inform communication segmentation, recruitment plans, direct mail volumes, digital spending, and early yield interventions that will impact your enrollment goals. Lead Scoring helps you deploy your valuable resources where they will have the greatest impact. Lean on our team of consultants to deliver the data as well as the action plan.

Apply Aid

Money matters. Financial Aid is your number one yield tactic, which is why it ought to be applied precisely. We deliver an Individualized Financial Aid Strategy—not only customized for your institution but customized for each student. A strategy built from the ground up, accounting for shifts in market forces and student behavior. It’s monitored by our experts, for in-cycle optimizations that lead to goal achievement. It’s a precise and personal aid strategy that will deliver enrollments, which is why it’s part of Carnegie’s Student Search.


Another opportunity to effect change with better data. Retention Modeling assigns a retention probability to each student in your admitted or enrolled class. With this data, you have the opportunity to apply interventions like additional aid, advising, or counseling services which will increase your ability to retain at-risk students. Our team will help you use this rich data to focus resources on the students who need the most support, pre or post-enrollment. This tool is helpful for both increasing yield and retention.

Optimize Your Ecosystem

Lean on our team of strategists and specialists to align your institution with the changing landscape. Choose from a list of audits like communication flows, Slate CRM, visit programming, and more to optimize your enrollment and marketing ecosystem to support a modern Student Search.

A Yield Focused Student Search

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Build Your Student Search Strategy

Carnegie announces the acquisition of Fire Engine RED's Student Search service.