Website Creation

Your website is your 24/7 public face, reaching a broader audience than any other branded channel. So let’s make it memorable. Our flagship service offers a comprehensive transformation of your institution’s primary web presence. This project includes:
 

• User Experience: We design accessible, high-impact, and mobile-friendly websites, ensuring an intuitive and engaging experience for all users.
• Content Strategy: We take a content-first approach to our websites, assessing what you have and what you need so we can design a solution tailored to your needs.
• Information Architecture: We develop intuitive navigation sets and clear sitemaps, because the better your site IA, the easier it is for visitors to find information and engage with your institution.
• Design: Our creative team delivers breathtaking designs that leave a lasting impression while perfectly aligning with your institution’s unique brand and identity.
• Design System: Our design systems are flexible and modular, which makes it easy to put together content components to create beautiful pages that serve a variety of needs.
• CMS Implementation: We work with industry-leading platforms such as Cascade, Drupal, Omni, TerminalFour, or WordPress to provide a robust and flexible content management system tailored to your needs.
• Copywriting: Our expertly written, search-optimized content elevates your brand and helps your audience find the information they need quickly and easily.
• Search Engine Optimization (SEO): We integrate SEO best practices throughout the redesign process to ensure your site is not only visually stunning but also search-engine friendly.
• Content Migration: We handle the complex task of migrating your existing content seamlessly, ensuring a smooth transition without loss of valuable information.
• Launch and Transition to Ongoing Operations: From start to finish, we manage the complexities of a university-wide project, ensuring a seamless launch and a smooth transition to ongoing operations.

Our inclusive process engages key stakeholders across campus, manages the inherent changes in such a large-scale project, and realigns web content governance policies and processes for sustained success. Through it all, we work closely with your institution to create a beautiful website that effectively serves your audiences and leaves a lasting impression.

Not every website needs a complete overhaul to make impactful improvements. Consider a strategic alternative that elevates your existing assets. Our Website Refresh service identifies and implements targeted user experience improvements to critical areas of your institution’s web presence. We begin with an in-depth analysis of your site, using heat maps, scroll depth studies, and user pathway analysis to pinpoint areas for enhancement. This tailored approach includes:
 

• Refining design aesthetics
• Optimizing content for search engines
• Enhancing navigation
• Rejuvenating key website components

It’s the perfect solution if your website is a few years old and you have specific areas that need improvement. Whether it’s design, content, or technology, our strategies ensure both immediate and gradual improvements that make a significant impact.

Need a targeted solution for a specific project or campaign? Our microsites are small, standalone websites that can be deployed quickly to meet your unique needs, typically for a finite period. We offer comprehensive services, including:
 

• User experience and content strategy
• Design
• CMS implementation
• Copywriting and SEO
• Content migration

Microsites typically have fewer than 50 pages and can operate independently of your main CMS and design system. They are perfect for capital campaigns, anniversary celebrations, strategic plans, and specialized centers or institutes. We’ve also successfully used microsites as interim solutions for an institution’s homepage and top-level website, and within admissions marketing campaigns.