Personalized Creative for Student Search
We translate your core narrative into head-turning visuals and imagination-capturing copy across all channels, resulting in a Student Search that will stand apart and create connection. Your creative will inspire affinity, engagement, and action. Your fulfillment will be agile, automated, and expertly supported.
A Carnegie Student Search integrates your institutional or National Student Profiles taking personalization a step further and personifying your communications. We develop psychographic-segmented Student Search campaigns for email, print, and digital advertising.
Carnegie’s team of designers, writers, developers, and directors effectively humanizes your university through creative execution and fulfillment. Each Student Search campaign begins with an intelligent content strategy, setting the stage for every decision, pen stroke, and pixel placement that follows. Accompanying digital and multimedia strategies continue your story, presenting a clear message to your prospects. Not only will your creative pieces be imaginative and inspired, but they’ll be rich in story—your story.
We’re higher education experts experienced in developing communications for all your critical audiences: seniors, juniors, sophomores, parents, prospective visitors, transfers, grad students and all persona types, to name a few.
Our Creative for Student Search includes strategy, writing, design, and as needed, photo/video support for:
Your Student Search print collateral will be custom, data driven, and unique to you. We’re experienced in developing search mailers, value and outcomes booklets, viewbooks, admissions and financial aid packets, postcards, academic letters, and more.
Our digital campaign themes differentiate your ad creative to tell a more unique and powerful story. A compelling visual and verbal style and narrative elevate your digital presence across websites and channels, motivating audiences to take the next step.
Email Copy + Templates
The key to a successful Student Search campaign are multiple touchpoints that excite, engage, and compel students to take action. Our email copy highlights your most compelling differentiators, tailored and segmented to speak to audience needs and interests at key points in their journey. We’ll build beautiful, on-brand email templates for your Student Search in your Slate CRM so they’ll be ready to go for any communications need you may have.
Website Personalization + Attribution
Your website is a big part of the Student Search, so why not ensure it’s optimized to provide a personalized, conversion-driving experience? Start tracking prospective students beginning with the first touchpoint. From paid campaigns to organic search, profile students as they journey from anonymous to known user, keeping track of their campaign interactions, website behaviors, areas of interest, and more. Solve the mystery of stealth applicants, uncover lost marketing attribution, and personalize the website experience for your prospective students. It’s all possible with Carnegie Clarity™
- Create a personalized web experience for your sophomore through senior prospects, in real-time, based on their area of interest and position in the enrollment ecosystem. No back-end support from your web team is required!
- Clarity tracks the behavior of anonymous and known users across devices starting at the first touch—giving you the power to engage stealth prospects like never before as well as full transparency into your Student Search performance.
No student has ever enrolled without visiting your website. Ensure that your most critical student recruitment pages are tailored for your prospective students and optimized for conversions. Diversify your sourcing strategy by maximizing important recruitment pages like your homepage, financial aid, or academic pages—and turn your website into your best lead generator.
Creative that is beautiful, data-driven, and uniquely you.
Psychographic Segmentation Is the Future of Student SearchI remember when segmentation became a thing in higher education. A decade or two ago, we started sending variable data postcards and emails that would insert custom...
Asbury University Case StudyAsbury University, a private Christian institution, needed an integrated enrollment marketing partner to support its goals for growth and market differentiation. Previous Student Search strategies had failed...
How It Works: Marketing Attribution with Carnegie Clarity™
Discover how Carnegie Clarity™ uses marketing attribution to provide a deeper understanding of your website’s user journey.
Build Your Student Search Strategy