Higher Education Marketing and Enrollment Strategy
Meet Your Students Where They Are
Your students are online. But, with new technologies and updating algorithms, the rules are always changing and constant innovation is the only way to approach digital marketing in higher education. Nobody understands the higher education landscape and the future of digital marketing as well as Carnegie.
We’ve curated a list of our resources with the best digital marketing practices, strategies, and insights. Access our digital marketing toolkit to better help you showcase your college’s brand to its desired audiences.
Search Engine Optimization
About 70% of students use search engines to research schools and degree programs. That's why it's critical to create the content students are looking for and to optimize your website and social media for search. We use online tools like Google Business Profile Optimization and processes like SEO. We optimize your social media posts and website design to drive traffic to your pages. With Carnegie's strategies, you'll have results for every step of the enrollment funnel.
Pay Per Click (PPC)
Be at the top of their college search list. Our digital marketing expertise will help your institution appear at the highest spot in search engine results. Our cutting-edge strategies will increase your leads, inquiries and applications. See how Carnegie's higher education tools will help you stand out on Google, Bing, or Yahoo searches.
Social Media Marketing
Connect with your audience on a more personal level while standing out from the crowd. By harnessing social media as a digital marketing tool, you'll build real relationships. Find your voice on platforms from Instagram to TikTok to Twitch.
Learn how to better use the most powerful free analytics tool available to digital marketers. Carnegie's experts will use your data to generate insights and identify opportunities that others might miss. Create better targeted higher education content with our Google-certified experts. Did we mention we’re also the only higher education Google Premier Partner?
What if you could personalize your higher education web content for each visitor? It's possible with Carnegie Clarity™. Our innovative digital marketing tool helps you follow users from their first visits to application submissions. With this data, you'll be able to create customized web experiences so visitors get the information they need. And best of all, it all works within your current content management system (CMS).
Online Display Marketing
Our creative display marketing strategies put your brand in the spotlight. Share your story to students and parents with our creative targeted ads. We'll help you create connections that lead to conversions.
Take higher education marketing to where students are. Use advances in new media to create digital ads on streaming platforms. You'll connect with high school and college-aged students (and their parents) at a fraction of the cost of traditional TV and radio ads.
For more than 35 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.
We connect colleges with students through the power of human connection. We believe that genuine connection is the key to capturing attention and building affinity. Our core philosophy fuses the principles of human psychology with marketing and enrollment innovation; we measure and then market to a student’s unique behaviors and motivators to create deep connection and real conversation. This leads to action, enrollment, retention, and lasting affinity.