Carnegie + Fire Engine RED’s Student Search Teams Unite!
Fire Engine RED's Student Search team has joined Carnegie!
We’re excited to announce that Fire Engine RED’s Student Search team has joined Carnegie, adding more talent to the Carnegie Student Search effort as well as the flexibility to serve both Slate and non-Slate CRM clients!
Read more about our news and Carnegie’s reimagined Student Search.
About Fire Engine RED’s Student Search Team
You can now find the Fire Engine RED Student Search team at Carnegie! This team of Student Search strategists, managers, and operators became known in higher education for their client-first experience and for delivering custom Student Search offerings. They bring 15 years of Student Search experience to Carnegie. Fire Engine RED’s Student Search team joined the Carnegie family in December of 2023, augmenting Carnegie’s Student Search team.
Carnegie’s Student Search Vision
The industry has fundamentally changed since the introduction of enrollment management in 1976, and even more since the popularization of current-day tactics. We are delivering a modern Student Search to address the changing industry landscape—it’s our goal to provide continued innovation in this space. With the acquisition of Fire Engine RED’s Student Search team, we look forward to addressing enrollment challenges through additional product flexibility and innovation. Stay tuned for more Student Search advancements in 2024! Learn More.
Prospect Acquisition Strategy
We help you source, identify, and cultivate students who are best-fit for your institution, moving toward a more student-centric, market mindful model that emphasizes yield and optimizes your Student Search budget.
In-house Slate CRM Execution
Your Student Search will be transparent, optimized, fully supported, and will deliver a return on investment you won’t find anywhere else. We offer an In-house Slate CRM execution option and, in 2024, will be able to support non-Slate CRM campuses!
Our archetype-based personas use psychometric data to deliver advanced segmentation and truly personalized communications.
We work across print, web, social, and digital channels to bring your authentic personality to life to inspire and drive action.
Targeted Digital Marketing
We’ll deliver the right message to your Student Search list at precisely the right time. You’ll be supported by a team with unparalleled experience.
Yield + Retention
This is data-driven decision making at its best. We identify who is most likely to apply, the precise amount of aid an individual needs to enroll, and
who needs intervention in order to retain.
Search Differently: Adapting to Landscape Change in Student Search
This recorded presentation provides insights into Student Search strategies that address the challenges of our dynamic new landscape and discusses how higher ed institutions can adapt....
Psychographic Segmentation Is the Future of Student SearchI remember when segmentation became a thing in higher education. A decade or two ago, we started sending variable data postcards and emails that would insert custom...
PRESS RELEASE: Carnegie Announces the Acquisition of Fire Engine RED’s Student Search ServiceCarnegie announced today its acquisition of Fire Engine RED’s Student Search service. This move follows Carnegie's acquisitions of Maguire Associates and Underscore, strategic decisions that brought financial...
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